OBJECTIVES
Email Graphics
Social Media Post Template
Illustrations
Print CollateralLofta, based in San Diego, is a telehealth and e-commerce company that simplifies the sleep apnea journey with at-home testing, virtual consultations, and CPAP therapy solutions. Focused on adults aged 30–65, Lofta offers a seamless path to better sleep with expert support and modern medical devices delivered directly to customers.
I currently design branded assets for Lofta, including email graphics, illustrations, and social media templates. I follow established brand guidelines—using the approved color palette, typography, and iconography style—to ensure consistency across all visuals. Each design maintains a clean, trustworthy aesthetic aligned with wellness-focused trends and Lofta’s calming, professional tone.
Online Marketing
Email Graphics
Partnered with the email marketing team to create visually engaging graphic assets—both static and animated—for sales-driven email campaigns.
Online Content
Social Media Posts
Created single-image and multi-slide carousel posts designed to educate audiences about sleep apnea. Each post uses Lofta’s established visual style to present helpful information in an engaging and easy-to-understand format.
Other Projects
Illustrations
Created additional custom illustrations in Lofta’s established style to support cohesive, on-brand visuals across digital and printed assets.
Print Collateral
Created print collateral for Lofta, including a trifold brochure, promotional flyer, and package insert. Each piece was designed to communicate key information, promote Lofta’s services, and help attract new customers.
Disclaimer: I do not claim ownership of the assets displayed on this portfolio page. They are solely intended to showcase the work I have contributed to during my time with Lofta.