OBJECTIVES
Email Graphics
Social Media Post Template
IllustrationsLofta, based in San Diego, is a telehealth and e-commerce company that simplifies the sleep apnea journey with at-home testing, virtual consultations, and CPAP therapy solutions. Focused on adults aged 30–65, Lofta offers a seamless path to better sleep with expert support and modern medical devices delivered directly to customers.
I currently design branded assets for Lofta, including email graphics, illustrations, and social media templates. I follow established brand guidelines—using the approved color palette, typography, and iconography style—to ensure consistency across all visuals. Each design maintains a clean, trustworthy aesthetic aligned with wellness-focused trends and Lofta’s calming, professional tone.
Online Marketing
Email Graphics
Partnered with the email marketing team to create visually engaging graphic assets—both static and animated—for sales-driven email campaigns.
Online Content
Social Media Post Template
Created a customizable Canva template for Lofta’s social media team, designed to follow brand guidelines and ensure a consistent, professional look across posts.
Other Projects
Illustrations
Created custom illustrations in Lofta’s established style to support cohesive, on-brand visuals across digital content.
Disclaimer: I do not claim ownership of the assets displayed on this portfolio page. They are solely intended to showcase the work I’m currently contributing to during my time with Lofta.