APRIA HOME

OBJECTIVES

Email Graphics
Paid Social Media Ads
Organic Social Media
Downloadable Resources

Apria Home is a DTC home‑health and wellness retailer catering largely to middle-aged and senior adults (45+) and family caregivers, particularly those in suburban or retirement communities. Customers appreciate the convenience of ordering respiratory and diabetes supplies, OTC hearing aids, mobility gear, women’s health essentials, wound-care items, and other wellness products from the comfort of home.

I create email campaign graphics, design paid and organic social media ads, and produce downloadable resources—all developed in alignment with Apria Home’s brand guidelines. Each asset contributes to a cohesive visual identity that reflects the brand’s trustworthy, consumer-friendly presence and supports its mission to simplify home health care.

ONLINE Marketing

Email Graphics

Collaborated with the email writer to design static and animated hero images, along with supporting graphics like banners, buttons, and sometimes infographics for the email body.

Paid Ads

Created digital ad assets for Apria Home, including Meta ads, website banners, and Google programmatic ads. Each design aligned with brand guidelines to ensure a cohesive look across platforms and effectively promote key offers.

ONLINE CONTENT

Organic Social Media

Partnered with the email marketing team to create visually engaging graphic assets—both static and animated—for sales-driven email campaigns. Designs were aligned with Lofta’s brand identity, incorporating signature colors and circular motifs to maintain consistency and boost visual appeal.

Other Projects

Downloadable Resources

Collaborated with the content team to design a wheelchair measurement infographic and a portable oxygen concentrator buying guide. Each piece was created to be clear, accessible, and aligned with Apria Home’s brand guidelines at the time of development.