OBJECTIVES
Email Graphics
Website Banners
Paid Ads
Print Collateral
Educational ResourcesThe Project Context
High-volume e-commerce and conversion design focused on making complex, clinical medical supplies feel accessible and trustworthy to everyday consumers.
Design Strategy & Execution
Led regular visual refreshes for Apria Direct and Apria Home’s marketing assets, keeping assets fresh with custom palette-based gradients and frosted glass elements. I also designed downloadable customer resources, including a wheelchair measurement infographic and a portable oxygen concentrator buyer's guide. To solve photography asset limitations, I utilized generative AI tools to prompt entirely new lifestyle imagery from scratch, extend existing photography, and swap backgrounds.
The Business Impact
Managed a fast-paced creative pipeline, collaborating with the Email Marketing Lead to deliver a cross-client freelance output of 50 to 100 static and animated Klaviyo email assets, web banners, and Meta ads monthly, turning complicated medical topics into clear, trust-building visual guides that steadily supported sales growth.
ONLINE Marketing
Email Graphics
Designed static and animated hero images and body banners for sales-driven email campaigns, in close partnership with the email marketing manager.
Paid Ads
Created digital ad assets for Apria Direct and Apria Home, including Meta ads, website banners, and Google banner ads. Each design aligned with brand guidelines to ensure a cohesive look across platforms and effectively promote key offers.
Other Projects
Print Collateral
Designed a package insert promoting CPAP cleaning supplies, a postcard mailer that helped customers visualize a product’s actual size, and a two-sided box insert featuring travel CPAP machines, with a discount and QR code to encourage repeat purchases.
Educational Resources
Collaborated with the content team to design a wheelchair measurement infographic and a portable oxygen concentrator buyer’s guide. Each piece was created to be clear, accessible, and aligned with Apria Home’s brand guidelines.
Disclaimer: I do not claim ownership of the assets displayed on this portfolio page. They are solely intended to showcase the work I have contributed to during my time with Apria Direct and Apria Home.
5x7 cards mock up credit: Magnific at www.magnific.com