APRIA HOME

OBJECTIVES

Email Graphics
Paid Social Media Ads
Organic Social Media
Downloadable Resources

Lofta, based in San Diego, is a telehealth and e-commerce company that simplifies the sleep apnea journey with at-home testing, virtual consultations, and CPAP therapy solutions. Focused on adults aged 30–65, Lofta offers a seamless path to better sleep with expert support and modern medical devices delivered directly to customers.

I currently design branded assets for Lofta, including email graphics, icons, and social media templates. I follow established brand guidelines—using the approved color palette, typography, and iconography style—to ensure consistency across all visuals. Each design maintains a clean, trustworthy aesthetic aligned with wellness-focused trends and Lofta’s calming, professional tone.

ONLINE Marketing

Email Graphics

Partnered with the email marketing team to create visually engaging graphic assets—both static and animated—for sales-driven email campaigns. Designs were aligned with Lofta’s brand identity, incorporating signature colors and circular motifs to maintain consistency and boost visual appeal.

Paid Social Media Ads

Partnered with the email marketing team to create visually engaging graphic assets—both static and animated—for sales-driven email campaigns. Designs were aligned with Lofta’s brand identity, incorporating signature colors and circular motifs to maintain consistency and boost visual appeal.

ONLINE CONTENT

Organic Social Media

Partnered with the email marketing team to create visually engaging graphic assets—both static and animated—for sales-driven email campaigns. Designs were aligned with Lofta’s brand identity, incorporating signature colors and circular motifs to maintain consistency and boost visual appeal.

Downloadable Resources

I collaborated on creating creative briefs that guided influencers in promoting SportRx's eyewear, alongside other brands, through engaging and authentic content. The briefs highlighted custom prescription options, durability, and specialized lens technology tailored to each sport.