SPORTRX

ONLINE CONTENT

Edited Images

I edited and enhanced both studio and outdoor lifestyle photography, as well as product images taken by the media team, to deliver high-quality visuals for blogs, product pages, and marketing campaigns. My focus was on maintaining visual consistency, making sure all imagery aligned with the overall brand aesthetic and resonated with our target audience.

Youtube Thumbnails & Video Graphics

I developed a thumbnail template system, in use from 2019 to 2023, that streamlined visual consistency across content. Anticipating a rebrand, I collaborated on testing and refining multiple design variations to create a more adaptable and flexible template.

Additionally, I designed engaging lower third graphics for YouTube video content, maintaining a cohesive visual style that enhanced viewer engagement and brand identity across all video outputs from 2019 to 2024.

Blog Infographics

Collaborated closely with writers to create infographics that complemented and enhanced the content. Through feedback and multiple iterations, we developed visuals that made complex information more accessible and easier to understand, while maintaining a cohesive design.

Organic Social Media Graphics

Created visually appealing carousel and single-image posts featuring custom graphics for social media. These designs were crafted to be engaging and effective in capturing the audience's attention.

Online Marketing

Email Graphics

Designed graphic assets for email campaigns, tailored to different sports audiences, to capture the reader’s attention and support each campaign.

Paid Social Media Ads

Designed and developed a range of static and animated ad formats, including buyer’s guides, promotional campaigns, and user-generated content (UGC) ads.

Other Projects

Iconography & Illustrations

Designed custom icons and illustrations for various online platforms, including ads, email campaigns, videos, blogs, and social media, enhancing the visual appeal and cohesion of digital marketing and content.

Brand Refresh

Explored logo concepts for SportRx’s brand refresh and designed the Figma email templates for the refreshed brand.

Print & Packaging

I designed lead generator QR code posters and lanyards for events, along with influencer care package boxes and insert cards included with every pair of purchased sunglasses. Additionally, I handled vendor communications and sourcing.

Creative Briefs

I collaborated on creating creative briefs that guided influencers in promoting SportRx's eyewear, alongside other brands, through engaging and authentic content. The briefs highlighted custom prescription options, durability, and specialized lens technology tailored to each sport.

Branded Merchandise

I collaborated with the creative director to design and produce branded apparel and other merchandise, including water bottles, stickers and a custom cycling kit for employees, influencers, giveaways, and promotional events.