Life is like an ice cream cone,
you have to lick it one day at a time.
The Project Context
A speculative brand refresh for a historic, beloved National City ice cream shop that has been serving 100% natural, old-fashioned ice cream since 1948. The challenge was updating the brand while preserving its deep local brand equity and vintage charm.
Design Strategy & Execution
Modernized the visual identity by introducing a custom typography pairing of Kingthings Calligraphica and Lydian to establish an authentic, hand-lettered feel. Created updated fruit illustrations and framing ornaments as a direct homage to the original logo emblem, successfully bridging mid-century legacy with contemporary design standards.
